How not to build an unsubscribe system
Apparently the concept of a 1-click unsubscribe mechanism is completely lost on those responsible for the Tesco website. Here are the unsubscribe steps required to stop e-mails from the Tesco online store:
Once you have logged in to www.tesco.ie follow these 4 steps to unsubscribe.
- Select the "log out/my details" tab from the top menu.
- Go to the "Update My Details" section and click on "click here to update your details.
- Scroll down to the "Data Protection" section and click on the link "click here to receive information about Tesco products and services".
- Check the box after the sentence "I do NOT want to receive offers and information about Tesco products and/or services." Press Submit.
It may take up to five working days to unsubscribe.
Sometimes I worry that I'm pretty thick and that one day I won't be able to find employment. Then I realise that some company is still paying the people who build these systems a wage, despite the utter complete mess they make of it - and I feel a bit more confident that I won't be jobless. I mean someone who built this system must have looked at the above and thought "yea - this is terrible".